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IP Communications Forum
Congress Centre, Great Russell Street, London WC1
18th September, 2003
The 115 delegates who attended the recent IP Communications
Forum voted it a huge success. They listened to presentations
from senior representatives from Cable & Wireless, BT,
Easynet, Nortel Networks, Mitel Networks, IXIA, Packeteer,
Psytechnics and an end user case study from Surrey County
Council.
The delegates themselves were made up of IT, Network and
Telecoms Directors and Managers from Corporates, SMEs and
Government. Including from the private sector: Barclays Bank;
British Airways; John Lewis; GlaxoSmithKline; Prudential;
Reuters; House of Fraser; State Street Global Advisors; OAG
Worldwide; Marubeni; Allianz Dresdner; Savills; Allianz Dresdner;
Greenvale; Kogan Page; CIGNA International Investment; and
from the public sector: National Air Traffic Services; Royal
Brompton Hospital; Arun District Council; University Hospital;
British Tourist Authority; RSPB; Guys & St Thomas's Hospital;
North Yorkshire Police; Terrence Higgins Trust; Essex County
Council and Corporation of London to mention a few.
This is what they had to say about the event:
'Good selection of speakers and topics'
Systems Consultant, CIGNA Investment
'All presentations relevant and informative'
Network Manager, House of Fraser
'Very informative'
Senior Network Engineer, OAG Worldwide
'Very useful'
IT Consultant, Essex County Council
'Good range of speakers'
Head of Networks, Allianz Dresdner Asset Management
'Truly excellent'
Director, UMTS Technologies
'Dealt with the really important issues and not the hype'
IT Director, Teledesign
The sponsoring partners were also enthusiastic in their feedback
about the event:
'It was a good event: good audience. In summary, an event
I would recommend to attend again'
Product Marketing Manager, Nortel Networks
'Overall I think the event was excellent. More importantly
it was excellent value for money'
Director of Marketing EMEA, Packeteer
'Overall, I found the event to be excellent. I do enough
of these around the world to know immediately if it's well
run and well organised, and this one was. The quality of
attendees was also extremely high'
Head of Strategic Marketing,
Mitel
"IBA Forum events are always well managed, as well
as precisely targeted to attract a high calibre audience,
and we have always found them useful in terms of benefiting
our business and facilitating networking with the right companies"
Marketing Team, MCI












Introduction
The aim of the forum
Key issues to be discussed
The forum format
Who should attend
Benefits of attending
Forum agenda
Testimonials from previous forums
Forum Partners
Speaking, Sponsoring & Exhibiting opportunities
Forum venue
Delegate Registration
Introduction
IP is changing the way companies communicate, and is reshaping
the business landscape. Through the unification of voice and
data networks, IP enables all types of communications —
voice, video and data, wired and wireless voice — run
over a single Internet Protocol (IP) network. In turn, users
can become more mobile, more productive with greater access
to new levels of feature functionality from a diverse range
of devices, including phones, PCs, PDAs and mobile phones
and can have consistent access to an array of new business
communications applications and solutions.
IP Telephony, Unified Messaging, IP Audio/Video Conferencing
and IP Contact Centre applications are just a few examples
of such solutions. According to recent figures from industry
analyst Synergy Research, the market for IP Telephony alone
is predicted to grow to $4.4bn in 2006 from $849m in 2002.
The recent development and improvement of performance, functionality,
standards, security and quality of service (QoS), now make
IP Communications a very attractive option and the benefits
speak for themselves:
- reduced phone bills and operational costs
- reduced network management overhead and more integrated
systems
- more intelligent call handling
- increased employee mobility, flexibility and productivity
- greater operational efficiency and change flexibility
- more efficient support for remote workers
However, whilst IP Communications is currently on the minds
of many IT executives, confusion over the most appropriate
implementation options (pure IP versus IP enabled PBXs; unmanaged
vs managed), and concerns about quality of service (QoS),
standards, costs, voice quality and security still abound.
IT Executives who are looking to discover if they can achieve
real return on their investments from IP, find it increasingly
difficult to get unbiased and clear information. This one-day
forum plans to fill that need.
The aim of the forum
The IP Communications Forum aims to give senior IT, Network
and Telecoms executives a thorough insight into the strategic
and business issues relating to IP implementation and management,
whilst at the same time providing a platform for networking
with leading vendors of IP technology and solutions at the
accompanying exhibition.
Key issues to be discussed
What are the real business benefits of IP Communications?
What are the pros and cons versus existing networks?
How to implement a framework for developing an IP Communications
strategy
How to develop IT and operational capabilities for IP Communications
What are the IP Communications implementation options? (Pure
IP vs IP-enabled PBX systems; unmanaged services vs managed)
How standards such as Session Initiation Protocol (SIP) have
effected IP rollouts
What QoS (Quality of Service) and SLAs (Service Level Agreements)
should be in place?
What steps to take to manage and secure your IP network?
What are the rewards and risks in IP implementation? What
are the killer applications?
How are companies presently using IP Communications technology?
The forum format
The IP Communications Forum will consist of a one-day conference
with a series of presentations from leading industry experts
and vendors together with actual end user case studies. There
will also be an exhibition where delegates will have access
to a range of supplier companies during the conference refreshment
and lunch breaks.
Who should attend?
The IP Communications Forum will be of major importance to:
- Managing Directors and CEOs
- IT Directors and CIOs
- IT Managers
- Telecoms Directors/Managers
- Network Managers
- IS Directors/Managers
- eBusiness Managers
from Corporates, SMEs and Government.
Delegates at past forums have included senior IT, Network,
Systems and Telecoms decision makers from Abbey National,
Anchor Trust, AXA, AstraZeneca, BAA; British American Tobacco,
Barclays Bank, Bernard Mathews, Citibank, CO-OP, Cornhill,
Credit Lyonnais, Credit Suisse, Channel Four, DHL, English
Heritage, Federal Express, GCHQ, Glaxo Wellcome, Halliburton,
HSBC, Inland Revenue, Institute of Petroleum, J. Sainsbury,
John Lewis, Kent Police, Legal Services Commission, Lloyds
TSB, Lombard Direct, London Underground, Merril Lynch, Metropolitan
Police, Ministry of Defence, Nestle UK, Norwich Union, OAG,
Pearson Television, Post Office, Public Records Office, Queens
Moat Houses, Railtrack, Reuters, Rolls Royce, SBC Warburg,
Sedgwick Noble Lowndes, Safeway Stores, Southern Water, Tescos,
Thames Valley Police, Thames Water, The Court Service, Unilever,
Unipart, US Airtours, Visa, Walt Disney, Waitrose and Yorkshire
Building Society.
Benefits of attending
- Opportunity to gain knowledge and insight from industry
leaders
- Make informed decisions about incorporating IP Communications
into your business strategy
- Discover how to achieve real return on investment from
IP Communications
- Relaxed but focussed atmosphere to explore new ideas
and technologies with industry experts and peers away from
the distraction of the office.
Forum agenda
| 08.45 |
Registration and coffee in the exhibition area
|
| 09.15 |
Chairman's Introduction
David Tansley, Partner, Telecoms Media & Technology
Practise, Deloitte Consulting |
| 09.20 |
"IP communications - Lessons from the
edge"
Drawing from experiences with leading UK & European
organisations who are already realising the business
benefits of large scale IP convergence solutions, this
presentation covers the practical steps that organisations
can take when embarking upon major IP transformation
projects.
- Strategy conflict ? - Aligning communications,
IT and security strategies Drivers for change - Quantifying
the productivity and efficiency benefits of IP services.
- Believable business case ? - Balancing tangible
business efficiencies and cost savings against industry
and outsource costs.
- Will the solution work ? - Practical aspects of
delivering convergence solutions: guaranteeing performance,
resilience, security and flexibility.
- Case Studies : Multinational QOS network deployment,
major European VOIP solution, real time IP applications
outsource project.
Steve Masters, Solutions Director, Cable &
Wireless UK |
| 09.55 |
Convergence: Driving Productivity
- Learn about real benefits of Convergence
- Positioning of Convergence Technologies and their
specific applications
- Understand how to change the way you do business
to create a work force that is dynamic and scalable
as the technology itself.
- Learn how you can achieve business success by anticipating
customer wants and needs and then deliver time sensitive,
critical information in a relevant context to those
customers
- The End-user and Enterprise business case for Converged
Solutions
Sanjeev Gupta, Enterprise Data Product Marketing and
Mark Thompson, Enterprise Voice Product Marketing, Nortel
Networks |
| 10.30 |
QoS Measurements for Real World Traffic
- What is QoS in modern communication network
- How do customer perceive QoS
- How can QoS be measured across the various ISO
layers
- A Holistic view for Real World Traffic measurement
Denham Pearce, Regional Manager, IXIA |
| 11.05 |
Refreshment break in the exhibition area
|
| 11.35 |
Delivering application performance in an IP
world
- Why does IP treat business and non business applications
equally?
- What is the impact on your business of application
contention?
- How can you ensure the priority of your business
applications on an IP network?
- What are the costs and results of implementing
QoS on your network?
Roger Hockaday, Director of Marketing EMEA,
Packeteer |
| 12.10 |
"Exploiting IP Convergence"
Our Convergence Vision
- Benefits of convergence
- Efficiency
- Effectiveness
- Transformation
- Developing a Roadmap
- Assess
- Design
- Implement
- Manage
- A Pragmatic Approach
Neil Hemming, General Manager, Convergent Solutions,
BT Global Solutions |
| 12.45 |
Buffet Lunch in the exhibition area
|
| 13.45 |
"Beyond Voice — New Ways of Working
and Communicating in the IP World"
The presentation begins with an analysis of key enterprise
trends on communication, user interfaces, end-user devices,
how end-user tools are evolving, and what end-users
and businesses need and expect from technology going
forward.
- Analysis of the IP telephony marketplace
- Examination of how new, IP based audio and video
conferencing technologies can provide hard and soft
cost savings and RoI
- Outline of how IP enables us to build on conferencing
to facilitate collaborative working
- Evaluation of how speech recognition technology
can enhance dissemination and access to information
from anywhere, to increase speed and efficiency of
business communication and service.
- Conclusion with a summary of the IP World of today
and tomorrow — application access from any device,
in any location, with several user interfaces —
allowing speed, simplicity and choice for the Real-time
Virtual
Campbell Williams, Head of Strategic Marketing
EMEA, Mitel Networks |
| 14.20 |
Buying VoIP with a Voice Quality Guarantee
The ability to measure voice quality is ideal for IT
managers and purchasers of VoIP systems who need to
manage their networks to meet customer expectations.
This presentation explores the benefits of using leading
edge objective voice quality measurements in the commissioning
and management of VoIP systems. This measurement, which
represents actual customer experience, summarises the
perceived effect of all the technical degradations within
a VoIP network into a simple score. The presentation
will cover;
- Defining Voice Quality
- Voice Quality Measurement (VQM) technology overview
- Benefits of VQM in VoIP
- Types of voice quality measurements
- Examples of voice quality measurements
- Case Studies: Deals won & lost with VQM
- Incorporating Voice Quality Measurements into SLAs
- Live Demo: See a Voice Quality score real-time
Iain Wood, Director of Marketing, Psytechnics |
| 14.55 |
IPVPNs and How to Choose The Right Solution
- Overlay vs Network VPNs
- Size vs costs
- Factors affecting choice of VPN
- Specific questions to ask a VPN provider
- CoS/QoS - what does it all mean
- SLAs & SLGs - which are important and what
minimum should I accept?
Justin Fielder, Director of Business Development,
Easynet |
| 15.30 |
Refreshment break in the exhibition area
|
| 15.45 |
Moderated Panel Discussion with Speakers and
End User Case Study from David Townsley of Surrey County
Council |
| 16:30 |
Close of Forum |
Testimonials from previous IPVPN
Forum in April 2003
'It was a good and informative forum'
IT Director, Antalis
'Another excellent day..IBA forums always deliver potential
business benefits and considerable food for thought'
Director of IT, Norbain
'Very useful day and well worth the time away from the
office'
IT Manager, Marubuni Europe
'Good mixture of presentations'
Systems Engineer, Henkel
'Good interesting presentations and good opportunities
to network'
Research Scientist, QinetiQ
'Congratulations on arranging a very successful and for
me extremely useful IPVPN seminar last week'
Managing Director, Pivetal Ltd
The sponsoring partners were equally enthusiastic about the
event:
'It was definitely a worthwhile forum for us to sponsor.
We gathered some excellent contacts'
UK Field Marketing Co-Ordinator, Network Associates
'We found it to be a very useful event. Please let us
know of any future ones you are planning'
Enterprise Marketing EMEA, Nortel Networks
'I enjoyed the conference and I hope we work together
again soon'
Manager IP VPN, BT Ignite
'Very well organised and good turnout'
Manager, Thus
'I was very impressed with the organisation and the quality
of the event and would very much like to attend any future
sessions'
General Manager, IXIA
Forum Partners
Speaking, Sponsorship and Exhibiting
Opportunities
If you would like to increase your profile at this event
please contact Ashley Oulton at IBA Forum on +44 (0) 20 8290
6803 or email ashley@ibaforum.co.uk
Forum Venue
Congress Centre
28 Great Russell Street
London WC1B 3LS
Congress Centre is situated in central London only 3 minutes
walk away from Tottenham Court Road underground station, which
has excellent direct links to Euston, Charing Cross, Waterloo
and Liverpool Street railway stations. There are also two
public car parks close by in Great Russell Street and Museum
Street.
A very good location map may be found on the Congress Centre's
website at:
www.congresscentre.co.uk/htm/Congress2.htm
Forum Delegate Registration
The IP Communications Forum, 18th September 2003, Congress
Centre, Great Russell Street, London WC1
Please note attendance as a delegate at the IP Communications
Forum is free of charge to representatives of end user companies
who pre-register for the event. As IBA Forum events are normally
oversubscribed we recommend that you register today!
| Contact |
For further information on
the above event please
email ashley@ibaforum.co.uk
or
tele +44 (0) 20 8290 6803 |

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