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IP Communications Forum

Congress Centre, Great Russell Street, London WC1
18th September, 2003

The 115 delegates who attended the recent IP Communications Forum voted it a huge success. They listened to presentations from senior representatives from Cable & Wireless, BT, Easynet, Nortel Networks, Mitel Networks, IXIA, Packeteer, Psytechnics and an end user case study from Surrey County Council.

The delegates themselves were made up of IT, Network and Telecoms Directors and Managers from Corporates, SMEs and Government. Including from the private sector: Barclays Bank; British Airways; John Lewis; GlaxoSmithKline; Prudential; Reuters; House of Fraser; State Street Global Advisors; OAG Worldwide; Marubeni; Allianz Dresdner; Savills; Allianz Dresdner; Greenvale; Kogan Page; CIGNA International Investment; and from the public sector: National Air Traffic Services; Royal Brompton Hospital; Arun District Council; University Hospital; British Tourist Authority; RSPB; Guys & St Thomas's Hospital; North Yorkshire Police; Terrence Higgins Trust; Essex County Council and Corporation of London to mention a few.

This is what they had to say about the event:

'Good selection of speakers and topics'
Systems Consultant, CIGNA Investment

'All presentations relevant and informative'
Network Manager, House of Fraser

'Very informative'
Senior Network Engineer, OAG Worldwide

'Very useful'
IT Consultant, Essex County Council

'Good range of speakers'
Head of Networks, Allianz Dresdner Asset Management

'Truly excellent'
Director, UMTS Technologies

'Dealt with the really important issues and not the hype'
IT Director, Teledesign

The sponsoring partners were also enthusiastic in their feedback about the event:

'It was a good event: good audience. In summary, an event I would recommend to attend again'
Product Marketing Manager, Nortel Networks

'Overall I think the event was excellent. More importantly it was excellent value for money'
Director of Marketing EMEA, Packeteer

'Overall, I found the event to be excellent. I do enough of these around the world to know immediately if it's well run and well organised, and this one was. The quality of attendees was also extremely high'
Head of Strategic Marketing, Mitel

"IBA Forum events are always well managed, as well as precisely targeted to attract a high calibre audience, and we have always found them useful in terms of benefiting our business and facilitating networking with the right companies"
Marketing Team, MCI

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Introduction
The aim of the forum
Key issues to be discussed
The forum format
Who should attend
Benefits of attending
Forum agenda
Testimonials from previous forums
Forum Partners
Speaking, Sponsoring & Exhibiting opportunities
Forum venue
Delegate Registration


Introduction

IP is changing the way companies communicate, and is reshaping the business landscape. Through the unification of voice and data networks, IP enables all types of communications — voice, video and data, wired and wireless voice — run over a single Internet Protocol (IP) network. In turn, users can become more mobile, more productive with greater access to new levels of feature functionality from a diverse range of devices, including phones, PCs, PDAs and mobile phones and can have consistent access to an array of new business communications applications and solutions.

IP Telephony, Unified Messaging, IP Audio/Video Conferencing and IP Contact Centre applications are just a few examples of such solutions. According to recent figures from industry analyst Synergy Research, the market for IP Telephony alone is predicted to grow to $4.4bn in 2006 from $849m in 2002. The recent development and improvement of performance, functionality, standards, security and quality of service (QoS), now make IP Communications a very attractive option and the benefits speak for themselves:

  • reduced phone bills and operational costs
  • reduced network management overhead and more integrated systems
  • more intelligent call handling
  • increased employee mobility, flexibility and productivity
  • greater operational efficiency and change flexibility
  • more efficient support for remote workers

However, whilst IP Communications is currently on the minds of many IT executives, confusion over the most appropriate implementation options (pure IP versus IP enabled PBXs; unmanaged vs managed), and concerns about quality of service (QoS), standards, costs, voice quality and security still abound. IT Executives who are looking to discover if they can achieve real return on their investments from IP, find it increasingly difficult to get unbiased and clear information. This one-day forum plans to fill that need.

 

The aim of the forum

The IP Communications Forum aims to give senior IT, Network and Telecoms executives a thorough insight into the strategic and business issues relating to IP implementation and management, whilst at the same time providing a platform for networking with leading vendors of IP technology and solutions at the accompanying exhibition.

 

Key issues to be discussed

What are the real business benefits of IP Communications?
What are the pros and cons versus existing networks?
How to implement a framework for developing an IP Communications strategy
How to develop IT and operational capabilities for IP Communications
What are the IP Communications implementation options? (Pure IP vs IP-enabled PBX systems; unmanaged services vs managed)
How standards such as Session Initiation Protocol (SIP) have effected IP rollouts
What QoS (Quality of Service) and SLAs (Service Level Agreements) should be in place?
What steps to take to manage and secure your IP network?
What are the rewards and risks in IP implementation? What are the killer applications?
How are companies presently using IP Communications technology?

 

The forum format

The IP Communications Forum will consist of a one-day conference with a series of presentations from leading industry experts and vendors together with actual end user case studies. There will also be an exhibition where delegates will have access to a range of supplier companies during the conference refreshment and lunch breaks.

 

Who should attend?

The IP Communications Forum will be of major importance to:

  • Managing Directors and CEOs
  • IT Directors and CIOs
  • IT Managers
  • Telecoms Directors/Managers
  • Network Managers
  • IS Directors/Managers
  • eBusiness Managers

from Corporates, SMEs and Government.

Delegates at past forums have included senior IT, Network, Systems and Telecoms decision makers from Abbey National, Anchor Trust, AXA, AstraZeneca, BAA; British American Tobacco, Barclays Bank, Bernard Mathews, Citibank, CO-OP, Cornhill, Credit Lyonnais, Credit Suisse, Channel Four, DHL, English Heritage, Federal Express, GCHQ, Glaxo Wellcome, Halliburton, HSBC, Inland Revenue, Institute of Petroleum, J. Sainsbury, John Lewis, Kent Police, Legal Services Commission, Lloyds TSB, Lombard Direct, London Underground, Merril Lynch, Metropolitan Police, Ministry of Defence, Nestle UK, Norwich Union, OAG, Pearson Television, Post Office, Public Records Office, Queens Moat Houses, Railtrack, Reuters, Rolls Royce, SBC Warburg, Sedgwick Noble Lowndes, Safeway Stores, Southern Water, Tescos, Thames Valley Police, Thames Water, The Court Service, Unilever, Unipart, US Airtours, Visa, Walt Disney, Waitrose and Yorkshire Building Society.

 

Benefits of attending

  • Opportunity to gain knowledge and insight from industry leaders
  • Make informed decisions about incorporating IP Communications into your business strategy
  • Discover how to achieve real return on investment from IP Communications
  • Relaxed but focussed atmosphere to explore new ideas and technologies with industry experts and peers away from the distraction of the office.

 

Forum agenda

08.45 Registration and coffee in the exhibition area
09.15

Chairman's Introduction
David Tansley, Partner, Telecoms Media & Technology Practise, Deloitte Consulting

09.20

"IP communications - Lessons from the edge"

Drawing from experiences with leading UK & European organisations who are already realising the business benefits of large scale IP convergence solutions, this presentation covers the practical steps that organisations can take when embarking upon major IP transformation projects.

  • Strategy conflict ? - Aligning communications, IT and security strategies Drivers for change - Quantifying the productivity and efficiency benefits of IP services.
  • Believable business case ? - Balancing tangible business efficiencies and cost savings against industry and outsource costs.
  • Will the solution work ? - Practical aspects of delivering convergence solutions: guaranteeing performance, resilience, security and flexibility.
  • Case Studies : Multinational QOS network deployment, major European VOIP solution, real time IP applications outsource project.

Steve Masters, Solutions Director, Cable & Wireless UK

09.55

Convergence: Driving Productivity

  • Learn about real benefits of Convergence
  • Positioning of Convergence Technologies and their specific applications
  • Understand how to change the way you do business to create a work force that is dynamic and scalable as the technology itself.
  • Learn how you can achieve business success by anticipating customer wants and needs and then deliver time sensitive, critical information in a relevant context to those customers
  • The End-user and Enterprise business case for Converged Solutions

Sanjeev Gupta, Enterprise Data Product Marketing and Mark Thompson, Enterprise Voice Product Marketing, Nortel Networks

10.30

QoS Measurements for Real World Traffic

  • What is QoS in modern communication network
  • How do customer perceive QoS
  • How can QoS be measured across the various ISO layers
  • A Holistic view for Real World Traffic measurement

Denham Pearce, Regional Manager, IXIA

11.05 Refreshment break in the exhibition area
11.35 Delivering application performance in an IP world
  • Why does IP treat business and non business applications equally?
  • What is the impact on your business of application contention?
  • How can you ensure the priority of your business applications on an IP network?
  • What are the costs and results of implementing QoS on your network?

Roger Hockaday, Director of Marketing EMEA, Packeteer

12.10 "Exploiting IP Convergence"

Our Convergence Vision

  • Benefits of convergence
    • Efficiency
    • Effectiveness
    • Transformation
  • Developing a Roadmap
    • Assess
    • Design
    • Implement
    • Manage
  • A Pragmatic Approach

Neil Hemming, General Manager, Convergent Solutions, BT Global Solutions

12.45 Buffet Lunch in the exhibition area
13.45

"Beyond Voice — New Ways of Working and Communicating in the IP World"

The presentation begins with an analysis of key enterprise trends on communication, user interfaces, end-user devices, how end-user tools are evolving, and what end-users and businesses need and expect from technology going forward.

  • Analysis of the IP telephony marketplace
  • Examination of how new, IP based audio and video conferencing technologies can provide hard and soft cost savings and RoI
  • Outline of how IP enables us to build on conferencing to facilitate collaborative working
  • Evaluation of how speech recognition technology can enhance dissemination and access to information from anywhere, to increase speed and efficiency of business communication and service.
  • Conclusion with a summary of the IP World of today and tomorrow — application access from any device, in any location, with several user interfaces — allowing speed, simplicity and choice for the Real-time Virtual

Campbell Williams, Head of Strategic Marketing EMEA, Mitel Networks

14.20

Buying VoIP with a Voice Quality Guarantee

The ability to measure voice quality is ideal for IT managers and purchasers of VoIP systems who need to manage their networks to meet customer expectations. This presentation explores the benefits of using leading edge objective voice quality measurements in the commissioning and management of VoIP systems. This measurement, which represents actual customer experience, summarises the perceived effect of all the technical degradations within a VoIP network into a simple score. The presentation will cover;

  • Defining Voice Quality
  • Voice Quality Measurement (VQM) technology overview
  • Benefits of VQM in VoIP
  • Types of voice quality measurements
  • Examples of voice quality measurements
  • Case Studies: Deals won & lost with VQM
  • Incorporating Voice Quality Measurements into SLAs
  • Live Demo: See a Voice Quality score real-time

Iain Wood, Director of Marketing, Psytechnics

14.55 IPVPNs and How to Choose The Right Solution
  • Overlay vs Network VPNs
  • Size vs costs
  • Factors affecting choice of VPN
  • Specific questions to ask a VPN provider
  • CoS/QoS - what does it all mean
  • SLAs & SLGs - which are important and what minimum should I accept?

Justin Fielder, Director of Business Development, Easynet

15.30 Refreshment break in the exhibition area
15.45 Moderated Panel Discussion with Speakers and End User Case Study from David Townsley of Surrey County Council
16:30 Close of Forum

 

Testimonials from previous IPVPN Forum in April 2003

'It was a good and informative forum'
IT Director, Antalis

'Another excellent day..IBA forums always deliver potential business benefits and considerable food for thought'
Director of IT, Norbain

'Very useful day and well worth the time away from the office'
IT Manager, Marubuni Europe

'Good mixture of presentations'
Systems Engineer, Henkel

'Good interesting presentations and good opportunities to network'
Research Scientist, QinetiQ

'Congratulations on arranging a very successful and for me extremely useful IPVPN seminar last week'
Managing Director, Pivetal Ltd

The sponsoring partners were equally enthusiastic about the event:

'It was definitely a worthwhile forum for us to sponsor. We gathered some excellent contacts'
UK Field Marketing Co-Ordinator, Network Associates

'We found it to be a very useful event. Please let us know of any future ones you are planning'
Enterprise Marketing EMEA, Nortel Networks

'I enjoyed the conference and I hope we work together again soon'
Manager IP VPN, BT Ignite

'Very well organised and good turnout'
Manager, Thus

'I was very impressed with the organisation and the quality of the event and would very much like to attend any future sessions'
General Manager, IXIA

 

Forum Partners

Cable and Wireless
Nortel Networks
 
 
Ixia
British Telecom
 
 
Mitel
Packeteer
 
 
Easynet
Psytechnics
 
 
MCI
NetIQ

Speaking, Sponsorship and Exhibiting Opportunities

If you would like to increase your profile at this event please contact Ashley Oulton at IBA Forum on +44 (0) 20 8290 6803 or email ashley@ibaforum.co.uk

 

Forum Venue

Congress Centre
28 Great Russell Street
London WC1B 3LS

Congress Centre is situated in central London only 3 minutes walk away from Tottenham Court Road underground station, which has excellent direct links to Euston, Charing Cross, Waterloo and Liverpool Street railway stations. There are also two public car parks close by in Great Russell Street and Museum Street.

A very good location map may be found on the Congress Centre's website at:
www.congresscentre.co.uk/htm/Congress2.htm

 

Forum Delegate Registration

The IP Communications Forum, 18th September 2003, Congress Centre, Great Russell Street, London WC1

Please note attendance as a delegate at the IP Communications Forum is free of charge to representatives of end user companies who pre-register for the event. As IBA Forum events are normally oversubscribed we recommend that you register today!

Contact For further information on the above event please
email ashley@ibaforum.co.uk or
tele +44 (0) 20 8290 6803

 

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